It started young.

A relentless thirst for new waters.

Flipping rocks for crayfish.

Long stares down aisles of soft plastics.

Cast nets over bait schools.

Matching the hatch.

Presenting the right offering matters as much as finding the fish.

Check the forecast.

If a front rolls in, do we still go?

Yeah.

Life gets choppy sometimes.

But we only get so many days on the water.

Tough day or trophy day? Only one way to find out.

We collected fishing T-shirts over the years.

But they were always missing something.

Soulless.

Gasping for meaning, like a catch left on the dock.

Mass-produced.

Generic designs with no story.

Thick plasticky prints that cracked and peeled.

Fits that felt more like tarps than T-shirts.

They didn’t capture the water’s truth.

The Chase.

The Connection.

The Mystery.

We set out to craft shirts with the same intention we pour into the pursuit.

We tested fabrics.

We tested printing methods.

We built the SoftLOCK Tee. Soft, durable, field-tested.

Water-based inks for water-born tales.

Every T-shirt stitches its own origin story.

Each month, the Catch Card reveals the pursuit:

Mapped waters. Target species. Legendary guides or lone explorers.

Crafted like fine bourbon in small batches.

Released into the wild.

Once they're gone, they're gone.

If you're just chasing catfish with dinosaur chicken nuggets (yeah, we’ve been there), other options await.

But if you’re driven by the chase.

Learning new waters.

Testing new tactics.

Following the current flowing through the heart of the pursuit.

Then you're in the right place.

We craft fishing T-shirts as relics from the pursuit. Designed with intent, printed with soul.

Each month, we follow the thread: the waters mapped, the fish risen, the guides remembered.

From creek to coast, each T-shirt carries the story forward.

Every T-shirt has a Tale.

Join the Pursuit