Yes, that’s me.
Basking in mangrove snapper glory.
Living on the water and fishing every day.
Before kids.
Before life got busy.
But this story starts in the ’90s.
Entry 00: how it started.
Growing up
As a kid in the ’90s, the mailbox was a portal.
Every month, a new wildlife fact file showed up.
And it made the world feel bigger.
Fishing was always a time machine.
Everything else hit pause.
Nothing mattered but that bobber.
Life happened
That kid grew up and chased it all the way to Key West.
But the days on the water got fewer and fewer.
The boat just sat there, looking at me sadly.
Growing more mold on the seats.
Life happened. The good kind. Just not enough fishing.
Back to the water
Still, I needed to get back to the water.
And I noticed something: just daydreaming about fishing was a boost.
Something to look forward to.
The next adventure to plan with the people I won’t have forever.
Now
So I started Fish Finder Shirt Club.
Every month, a new fishing shirt shows up in the mail.
With a Catch Card about the fishery and the real guide who fishes it.
The mailbox is a portal again.
It’s how to survive between fishing trips.
It keeps the daydreams alive.
A reason to feel like a kid again, every month.
Until you’re back on the water.
Real waters. Real guides. Every month.
HOW IT WORKS
We select fisheries from creek to coast and work directly with the guides who know them best. They share species behavior, gear, and tactics: the real story of the chase.
Using their insight, we create a monthly T-shirt printed with premium water-based inks, here in the USA. Every design is a one-time release. Once it sells out, it’s gone.
Each month, a new shirt and Catch Card arrive at your door, straight from the water that inspired them.
IN EVERY PACKET
Premium SoftLOCK Tee, Catch Card and a matching design sticker.
Field Log, Fish Finder pencil and logo sticker.
The Field Log is a nod to the old-school spirit of the pursuit: a place to record waters fished, lessons learned, and stories worth remembering.