It started at a young age.

A relentless thirst for finding and fishing new waters.

Flipping rocks for crayfish.

Looong stares down aisles of soft plastics.

Cast nets onto bait schools.

Matching the hatch.

Presenting the right offering matters as much as finding the fish.

Check the forecast.

If the front rolls in, do we still go?

Yeah…life gets choppy sometimes.

But we only get so many days on the water.

Tough day or trophy day? Only one way to find out.

Over the years, we collected fishing T-shirts. 

But they were always missing something.

Soulless. 

Gasping for meaning, like a catch left on the dock. 

Mass-produced generic designs with no stories.

Thick, plasticky prints that crack and peel.

Fits that felt more like a tarp than a T-shirt.

They didn’t capture the heart of the water—The Chase.  The Connection.  The Adventure.

We set out to craft T-shirts with the same passion we pour into our fishing exploits.

We tested fabrics and printing methods. 

Then, we created our SoftLOCK Tee - soft, durable, and built to last. 

Water-based inks for water-based tales.

Every T-shirt has its own origin story (Tail? Tale.)

We feature expert guides and solo adventures. Each monthly Catch Card highlights the location, target species, and story behind the design.

Like fine bourbon, each T-shirt is crafted in limited batches.

They are available for one month. Then, we retire them as we plan our next adventure.

If you only like chasing catfish with dinosaur chicken nuggets (and yes, we’ve done it), there are other options for you.

But if you’re driven by the thrill of the chase. 

Learning new fishing techniques.

Discovering new waters.

Reconnecting with nature. 

And stalking anything that swims. 

Then you're in the right place.

We craft T-shirts with care and purpose, bringing the spirit of fishing to life. Each month, we showcase the guides, waters, and legendary catches from Creek to Coast. 

Every T-shirt has a Tale.