Finally
The End of Boring
Fishing T-Shirts
Finally
The End of Boring
Fishing T-Shirts
The End of Boring
Fishing T-Shirts
Every T-Shirt has a Tale
IT'S EASY
Here's How It Works
A new T-shirt delivered every month.
The Bite
Choose Month-to-Month or a Prepaid Plan. Each design captures waters mapped, species chased, and tactics tested — caught nowhere else.
Get Hooked
Every T-shirt stitches a Tale. The Catch Card maps the guides, explorers, and the waters they’ve marked. Each month brings a new pursuit.
The Catch
Receive a new fishing T-shirt each month — born from wild waters, worn for the journey ahead. Stay for the season, or break off when the tides shift.
WHAT YOU GET
More than a T-shirt
The Premium
SoftLOCK Tee
Comfort forged for the long haul. Water-based inks fuse into the fabric, softening with every wash. Built to move with you, not crack and peel. Wear the pursuit. Feel the difference.
Mapped out
Catch Cards
Each Catch Card chronicles the pursuit — from creek to coast. Waters mapped. Species targeted. Gear chosen. Guides honored, solo paths remembered. Illustrated notes reveal the journey.
WHERE WE FISH
Where water holds life, we follow.
At the source — rain, cold and clean.
Streams born in stone cut and carve.
Rivers swell. Tides shift. Salt moves in.
Lakes hold the morning still.
Flats breathe. Bays stir. Reefs wait.
From brook trout hiding in eddies,
to blackfin tuna holding on wrecks.
Where the water flows, we go.
We don't ask where.
“Perhaps I should not have been a fisherman, he thought. But that was the thing that I was born for.”
“Perhaps I should not have been a fisherman, he thought. But that was the thing that I was born for.”
— The Old Man and the Sea by Ernest Hemingway
Embrace the unknown.
Feel the tide of anticipation.
What story will your next fishing trip write?
What T-shirt will surface from the depths next month?
“Put yourself in a position to receive the unexpected.”
— Field Notes // Future Fishing Historian
CHOOSE YOUR PATH
Every pursuit begins with a choice
Month-to-Month
$29 /month. Cancel anytime, risk-free. No long-term commitment — just one adventure at a time.
Prepaid Plan
$24 /month. 3, 6 ,or 12 month plans. No renewals. Commit and save. Got a gift card? Launch here.
Gift a Membership
Send a T-shirt and a Tale to the angler in your life. Redeemable with 3, 6, or 12 month prepaid plans.
All plans include FREE SHIPPING